Outdoor Gazebo Branding

Outdoor Gazebos

A lot of businesses miss out on an excellent advertising and promotional opportunity when they choose to rent an event gazebo. When you rent an event gazebo it is usually either blank or, printed with the name of the rental company. The rental company is smart enough to recognize that gazebos offer a great opportunity for outdoor branding to occur. Smart businesses invest in having their own gazebos printed so that the outdoor branding that is making an impression is their name, not a rental agency.

What is Outdoor Branding?

Outdoor branding is the use of an event gazebo or other outdoor structure or installation to promote your business or service. Outdoor branding can be seen at a greater distance than regular signage and, with an event gazebo, they even continue influencing the impression people have of the business by giving the booth or table the appearance of structure, organization and professionalism. Outdoor branding is less about promoting a specific product or discount than creating a lasting impression of the brand name.

Using Gazebos for Advertising

Gazebos are excellent for outdoor advertising because they have a large area that can carry printed advertising in a way that can easily be seen. Event gazebos are metal framed structures to which a fabric or canvas roof is attached and one to four sides can also be placed. You can create a strong outdoor branding experience by printing your business name and logo on the canvas or fabric. This turns an event gazebo from a simple sun shade into a strong statement of presence.

Benefits of Event Gazebos

Gazebos, as mentioned before, can create a power presence at an event and emphasize a perception of a business being professional and competent. If, when ordering printing on the sides and roof panels of an event gazebo you are smart and only print evergreen information – such as a logo, contact information and catch phrase or motto; you can take the gazebo to event after event, year after year and what it is advertising will never be out of date.

In between events, you can remove and roll the sides and top, fold up the frame and store the event gazebo in a relatively small space. They are also lightweight, easy to transport and provide protection for the rest of your event material in case of a sudden rain storm. Another thing about gazebos; they attract potential customers in because they offer shade and protection.

Banner Printing

Banner Printing

Banners are one of the best ways to advertise your business or service. If the design is striking and the banner printing is sharp and done well, you will attract the attention of passer-byes that could be the first step towards developing them into customers. You can even have several banners done up and rotate them so that no one gets so accustomed to seeing the banners that they just don’t really see them anymore. Banners can come in different forms too. The most popular and effective are hanging banners and A-frame banners.

When to Use Banners

While it can be tempting to order several banners and hang them around and leave them there permanently, that is not an efficient use of banners for advertising. Banner printing can be costly, so you want to make sure that what you print maximizes your efforts to bring customers in. Use banners when you are having a special sale, announcing a grand opening or having extended hours.

You don’t want the banner to become something people get used to seeing or it will lose its effectiveness. When designing for banner printing, use large simple shapes, bright colors, easy to read fonts and make sure that anything written on the banner is “evergreen.” In other words, don’t create a banner that advertises a winter sale on a specific date or time; make one that announces a “Winter Sale – 3 days Only!” This way you can reuse the banner year after year.

What are A-frame Banners?

A-frame banners are also called a “sandwich board” and consist of a metal or plastic frame that can hold a printed insert on each side (and sometimes are three sided). A-frame banners can be dismantled, folded and stored in a carry bag that is usually included with the price of the banner printing. A-frame banners are increasing in popularity for many reasons. A-frame banners are increasing in popularity for many reasons. They are easier to store and maintain than rolled banners, do not require special hanging hardware and more importantly for many businesses, because they are placed on the ground they do not violate any regulations about signage on buildings.

Types of Banner Printing

The type of banner printing used will be an important factor in determining the price of the project. Banners can be printed on fabric, paper, boards or PVC sheets. Paper and board banners will be cheaper as the kind of banner printing used will be either a low end inkjet or laser printer for most jobs, although you can ask for silk-screening as well. Fabric and PVC sheets use silkscreen or thermal banner printing techniques and will be more expensive. Silkscreen and thermal printing will last longer that jet or laser banner printing.