Banner PrintingBanners are one of the best ways to advertise your business or service. If the design is striking and the banner printing is sharp and done well, you will attract the attention of passer-byes that could be the first step towards developing them into customers. You can even have several banners done up and rotate them so that no one gets so accustomed to seeing the banners that they just don’t really see them anymore. Banners can come in different forms too. The most popular and effective are hanging banners and A-frame banners.
When to Use BannersWhile it can be tempting to order several banners and hang them around and leave them there permanently, that is not an efficient use of banners for advertising. Banner printing can be costly, so you want to make sure that what you print maximizes your efforts to bring customers in. Use banners when you are having a special sale, announcing a grand opening or having extended hours.
You don’t want the banner to become something people get used to seeing or it will lose its effectiveness. When designing for banner printing, use large simple shapes, bright colors, easy to read fonts and make sure that anything written on the banner is “evergreen.” In other words, don’t create a banner that advertises a winter sale on a specific date or time; make one that announces a “Winter Sale – 3 days Only!” This way you can reuse the banner year after year.