Banner Printing

Banner Printing

Banners are one of the best ways to advertise your business or service. If the design is striking and the banner printing is sharp and done well, you will attract the attention of passer-byes that could be the first step towards developing them into customers. You can even have several banners done up and rotate them so that no one gets so accustomed to seeing the banners that they just don’t really see them anymore. Banners can come in different forms too. The most popular and effective are hanging banners and A-frame banners.

When to Use Banners

While it can be tempting to order several banners and hang them around and leave them there permanently, that is not an efficient use of banners for advertising. Banner printing can be costly, so you want to make sure that what you print maximizes your efforts to bring customers in. Use banners when you are having a special sale, announcing a grand opening or having extended hours.

You don’t want the banner to become something people get used to seeing or it will lose its effectiveness. When designing for banner printing, use large simple shapes, bright colors, easy to read fonts and make sure that anything written on the banner is “evergreen.” In other words, don’t create a banner that advertises a winter sale on a specific date or time; make one that announces a “Winter Sale – 3 days Only!” This way you can reuse the banner year after year.

What are A-frame Banners?

A-frame banners are also called a “sandwich board” and consist of a metal or plastic frame that can hold a printed insert on each side (and sometimes are three sided). A-frame banners can be dismantled, folded and stored in a carry bag that is usually included with the price of the banner printing. A-frame banners are increasing in popularity for many reasons. A-frame banners are increasing in popularity for many reasons. They are easier to store and maintain than rolled banners, do not require special hanging hardware and more importantly for many businesses, because they are placed on the ground they do not violate any regulations about signage on buildings.

Types of Banner Printing

The type of banner printing used will be an important factor in determining the price of the project. Banners can be printed on fabric, paper, boards or PVC sheets. Paper and board banners will be cheaper as the kind of banner printing used will be either a low end inkjet or laser printer for most jobs, although you can ask for silk-screening as well. Fabric and PVC sheets use silkscreen or thermal banner printing techniques and will be more expensive. Silkscreen and thermal printing will last longer that jet or laser banner printing.


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